Seal's Works
Commercial work rooted in story.
So that what a brand wants to say
reaches the person watching.
Made with craft and strategy side by side.

Written & Directed
CL System — Mini But Max
A brand film in cinematic documentary form. How much can one person's wage be made to do? Minisorter began with that question. The camera turns away from the spec sheet and toward the faces of the people who asked it.
View Case StudyWritten & Directed
Chonggakne — How a box becomes trust
The photos look good, but will the one that arrives at my door really be like that? This brand film starts from that doubt. Not the eye for picking out what is good, but the standard for spotting what must never be sent. It follows a decision made before dawn to turn back a whole box that would have sold well.
View Case StudyK-Pop Is Breathing In Thailand
The drive and energy of people finding their own way. A sketch film made out of respect for it.
GreenMango Holiday
A travel company built around eco tourism. Thailand held not as a list of sights but as the things you meet on that land.

Written & Directed
JANG : The Soul of K-Food
In Thailand, K-food is already a wave. What is less known is where the taste comes from. Underneath all of it is jang.
View Case StudyMy World Is For You : Elephant World
Is an elephant sanctuary really a place for elephants alone? This is a story about the deep bond that sits between elephants and people.
Coffee Kingdom
A place in Andong that roasts its own beans and pours its own cups. From the roastery to the cafe, the film holds the ground that coffee passes through.

Written & Directed
Another Home Sweet Home : My Life Here, ABPON
A journey followed through the eyes of one employee. It arrives at the idea that growth, in the end, is something shared and celebrated together.
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